Challenger

About The Challenger Project

Welcome to The Challenger Project – a free online resource produced by eatbigfish for those who need to think and act like Challengers, opening up some of our ongoing research to anyone interested in sharing and building on it. Every month we will explore Challenger perspectives around a particular topic – giving access to articles, filmed interviews and animated stories – along with some stimulating but practical exercises to help apply that thinking to yourself or your brand. We hope you will join to contribute to the content and conversation too.

New Media

This first month we will be exploring both the power and pitfalls of the digital communication media currently labelled as ‘New’. But we will also be pushing beyond this digital definition to see how Challengers continually identify and utilize new and surprising media in the real world to communicate their message and engage with their audiences in genuinely new and unexpected ways.

20 December 2009